date & photographer unknown
Motorama
I saw various events at the
Civic Center Auditorium (now called the Bill Graham Civic Auditorium) on Grove Street in
San Francisco. I only remember two, one of which was an annual presentation by General Motors called the Motorama.
The
General Motors Motorama was an
auto show staged by
GM
from 1949 to 1961. These automobile extravaganzas were designed to whet
public appetite and boost automobile sales with displays of fancy
prototypes,
concept vehicles and other special or
halo models. Motorama grew out of the
Alfred P. Sloan yearly industrial luncheon at the
New York City Waldorf Astoria, beginning in 1931. They were almost invariably held in conjunction with the
New York Auto Show, that for many years was held traditionally in the first week of January.
There was a live musical number staged at various times during the day. I remember one year the performance was set in the future with all the gadgets it was imagined we would have. They had no idea how far off but at the same time right on target they were.
This performance had a man and a woman, each on a small raised stage on opposite sides of the main floor of the auditorium. They sang back and forth to each other with what were supposed to be wrist watch radios. As there was no such thing at the time except for in the
Dick Tracy comic book . . .
. . . (and DECADES before iPhones) the music and vocal was prerecorded and
lipped-synced, of course. I can still hear the song in my mind . . .
🎵"My heart calling your heart, over"🎵
The other event I remember because I attended many of them and have fond memories of going to the Auditorium in the late fifties, early 60's to hear
Arthur Fiedler as he led the
San Francisco Pops Orchestra on wild and thrilling orchestral rides.

date & photographer unknown
. . . and other
chestnuts like the
William Tell Overture,
Orpheus In The Underworld (which evolves into the notorious but energetic
Can-Can at the end), the
Sorcerer's Apprentice, the
Maple Leaf Rag, orchestral covers of
Beatles songs, etc. You get the idea!
He would occasionally break into more serious work; he did perform a pretty spectacular version of the 1924 work for piano and orchestra,
Rhapsody in Blue, by
George Gershwin: it never failed to bring down the house. One of his concert favorites was
Jalousie by
Jacob Gade.
However, Gade once presented Fiedler with a score for a symphony which
Fiedler recalled as "one of the worst pieces of music I ever looked
at." More on this Fiedler attitude by his daughter in the "Pop" King entry (
link below)
The San Francisco Civic Auditorium
The
physical layout of the audience was unique for a concert venue. In the balcony overlooking the main floor of the
San Francisco Civic Auditorium (now named the Bill Graham Civic Auditorium) there were
typical, permanent theater seats.
During the Fiedler concerts, however, the
main floor was a different story; there were large
tables covered in linen table cloths and napkins, candles and maybe even
flowers (but I'm not certain about that). I tried to find a shot of the main floor during one of his concerts but couldn't. Drinks and dinner
to enjoy during the concert was available. It was tons of fun!
photographer unknown
In 1992, the San Francisco Board of Supervisors voted to rename the
auditorium after the rock concert impresario
Bill Graham, who had died
the previous year in a helicopter crash.
Viewfinder link:
Net links:
YouTube links:
Arthur Fiedler & the Boston Pops ~
All in all, it was a fun time!