Seventy-one years ago, on August 16, 1954, Sports Illustrated
was published for the first time. It was claimed that 250,000
subscriptions had been sold before the first issue came off of the
presses. It sold for 25¢ a copy.
Founded by Stuart Scheftel, It was owned by Time Inc. until 2018. It was the first magazine with a circulation of over one million to win
the National Magazine Award for General Excellence twice. It is also
known for its annual swimsuit issue, the first swimsuit issue cover, released on January 20, 1964, featured Babette March.
The swimsuit issue was invented by Sports Illustrated editor Andre Laguerre to fill the winter months, a typically slow point in the sporting calendar.[1] He asked fashion reporter Jule Campbell
to go on a shoot to fill space, including the cover, with a beautiful
model. The first issue, released in 1964, entailed a cover featuring Babette March
and a five-page layout. Campbell soon became a powerful figure in
modeling and molded the issue into a media phenomenon by featuring
"bigger and healthier" California women and printing the names of the
models with their photos, beginning a new supermodel era.[1] In the 1950s, a few women appeared on the cover of Sports Illustrated,
but the 1964 issue is considered to be the beginning of the current
format known as the Swimsuit Issue. The issue that got the most letters
was the 1978 edition. In 1997, Tyra Banks was the first black woman on the cover.
Through the years, many models, such as Cheryl Tiegs, Christie Brinkley, Paulina Porizkova, Elle Macpherson, Kathy Ireland, Rachel Hunter, Rebecca Romijn, Petra Nemcova, Valeria Mazza, Heidi Klum, Marisa Miller, Brooks Nader, Irina Shayk, Brooklyn Decker, and Kate Upton have been featured on the cover.
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